contactme@syedhaseebofficial.com
Available for consulting & analytics projects

Turning data into commercial decisions.

Commercial Planning | Revenue Analyst | Data Analyst

8+ years driving revenue, forecasting, and process automation in the cinema & entertainment industry. I build Power BI dashboards, DAX models, and Excel tools that leaders actually use.

Currently Business Intelligence Consultant at BPEEO & Alpine Tech Group
▸ View live dashboard ⤓ Download Excel templates
Syed Haseeb-ur-Rehman
Syed Haseeb-ur-Rehman
📍 Karachi, Pakistan
8+Years
276M+PKR GBO
286K+Admissions
About

Commercial strategy, powered by analytics

I bridge business, operations, and technology — turning messy data into forecasts, dashboards, and automated workflows that drive real revenue.

I am a cinema and entertainment professional with over 8 years of experience in commercial planning, business analytics, content strategy, and process automation. My work focuses on using data-driven insights to improve programming decisions, revenue planning, operational efficiency, and content performance across the cinema business.

In recent years, I have played a key role in developing and expanding alternate content opportunities for the Pakistani cinema market. From 2019 to 2026, the content portfolio I worked on generated PKR 276M+ in gross box office revenue with over 286,837 admissions, including strong growth from 2023 onward and continued performance in 2026 with titles still exhibiting.

I enjoy transforming complex cinema data into clear, actionable insights that support better decision-making — whether that is improving forecasts, automating workflows, analyzing content performance, or building commercial strategies. I bring a strong mix of technical expertise, industry knowledge, and business planning experience.

PKR 276M+Gross box office (2019–2026)
286,837+Admissions driven
8+Years in cinema & entertainment
100%Reporting workflows automated

Key Achievements

1

Drove alternate content initiatives that generated PKR 256M+ GBO and 286,837+ admissions from 2019–2026.

2

Helped scale content performance significantly, with major growth in 2023 and 2024.

3

Developed custom reporting and analytics solutions using Power BI, Excel, DAX, Power Query, and M Code.

4

Automated reporting workflows for finance, programming, operations, and commercial planning teams.

5

Built forecasting models for film performance using trends, seasonality, admissions, and box office data.

6

Supported strategic decisions through distributor reporting, revenue analysis, and performance dashboards.

Skills & Competencies

The toolkit

Where technical capability meets commercial and operational expertise.

Advanced Excel95%
Power BI92%
DAX85%
Forecasting & Trend Analysis93%
Financial Modeling82%
Process Automation (Power Query / M)85%
Python65%
MySQL62%
Experience

Career timeline

Apr 2026 — Present · Remote

Business Intelligence Consultant

BPEEO · Contract
  • Design and develop Power BI dashboards and automated reporting systems for real-time performance tracking.
  • Build and optimize data models using DAX, SQL, and Excel, improving accuracy and reporting speed.
  • Identify process gaps and implement automation solutions to streamline repetitive workflows.
  • Work closely with stakeholders to translate business requirements into scalable analytics solutions.
  • Provide insights on performance, trends, and forecasting to support strategic decisions.
Aug 2025 — Present · Remote

Business Intelligence Consultant

Alpine Tech Group · Contract
  • Developed advanced Excel models to automate daily financial reconciliations, significantly reducing manual effort and improving accuracy.
  • Built dynamic BI reports and dashboards to provide real-time insights for decision-making.
  • Streamlined reporting processes, cutting turnaround time and enhancing data reliability.
  • Achieved improved operational efficiency and reduced reconciliation errors through automation.
Oct 2022 — Present · Karachi

Senior Manager — Commercial Planning

Cinepax Ltd
  • Expanded alternate content for Pakistani cinema — PKR 276M+ GBO & 286,837+ admissions (2019–2026), with strong growth from 2023 onward.
  • Built forecasting models and performance dashboards to guide programming and revenue decisions.
  • Automated reporting for finance, programming, operations, and commercial planning teams.
Jul 2018 — Sep 2022 · Karachi

Manager — Programming & Content

Cinepax Ltd
  • Introduced alternative media content, closing deals for 2.39% revenue growth.
  • Managed programming across 14 cinema sites & 32 screens.
  • Designed a Forecast Sales Model and automated ops/finance with Power Query, DAX & M code.
Feb 2017 — Jun 2018 · Karachi

Marketing Executive

Cinepax Ltd
  • Built Excel-based tools for scheduling, sales reporting & predictive analysis.
  • Managed programming schedules across 14 sites / 32 screens.
Jan 2016 — Feb 2017 · Karachi

Finance Associate

Go Logistics
  • Created Excel-based cash management, payroll & payment voucher systems.
  • Led recovery of outstanding debt accounts and streamlined financial workflows.
Selected Work

Projects & impact

A snapshot of the analytics and commercial initiatives I've delivered.

🎬

Alternate Content Revenue

Expanded concerts, sports & events on cinema screens — a content category delivering PKR 276M+ GBO and 286,837+ admissions (2019–2026).

StrategyRevenue
📉

Content Performance Analytics

Analyzed admissions, box office & seasonality to track content performance and inform programming decisions.

AnalyticsPower BI
📈

Forecast Sales Model

Predictive model estimating film performance from trends & seasonality to guide programming decisions.

ForecastingExcel
⚙️

Reporting Automation

Automated finance & operations reporting with Power Query, DAX and M code — cutting manual effort dramatically.

Power QueryDAX
🧮

Reconciliation Framework

Built a reconciliation model tailored to finance requirements ensuring contractual compliance.

FinanceControls
📊

Power BI Dashboards

Interactive box-office & operations dashboards giving leadership real-time visibility across 32 screens.

Power BIReporting
Free Downloads

Excel templates

Ready-to-use, fully-formulated Excel models — download, plug in your numbers, and go. Built with formulas, charts and editable input cells.

XLSX

Box Office / Revenue Tracker

Track admissions, ticket & concession revenue per screen with auto-calculated KPIs and a revenue chart.

⤓ Download
XLSX

Sales Forecast Model

Trend + seasonality projection with editable growth rate, forecast-vs-actual variance and a live chart.

⤓ Download
XLSX

Financial Reconciliation Model

Bank-vs-ledger reconciliation with an auto status flag, plus a rolling cash-management tab and chart.

⤓ Download
Interactive

Power BI dashboard

Explore a live, interactive report — filter, drill down, and interact directly in your browser.

Tip: use Publish to web (public) for an open portfolio, or Embed for organizations if the data is confidential.

Contact

Let's build something with your data

Open to analytics consulting, dashboard builds, and commercial planning projects.

✉ syed.haseeb90@hotmail.com